Support the execution of integrated marketing campaigns across email, social media, digital advertising, and content marketing channels.
Create and manage marketing content including blog posts, social media content, email campaigns, landing pages, case studies, videos, and sales collateral.
Maintain and update the company website and landing pages, ensuring content remains accurate, relevant, and optimized for engagement.
Coordinate and attend trade shows, conferences, webinars, and industry events, including registrations, logistics, promotional materials, and post-event follow-up activities.
Assist with social media management and audience engagement initiatives.
Track marketing performance metrics and campaign results, helping identify opportunities for improvement.
Support the development of press releases, product announcements, customer success stories, and company communications.
Collaborate with sales, product, engineering, and marketing teams to translate technical concepts into clear and compelling marketing content.
Coordinate with the India-based marketing support team to manage content creation, creative assets, and project timelines.
Research industry trends, competitor activity, and market opportunities to support ongoing marketing initiatives.