Execute multi-channel marketing campaigns including email, social media, SEO/SEM, and paid digital, aligned with the product marketing strategy for Impact360.
Create and manage marketing content including blog posts, social media posts, email newsletters, landing pages, case studies, and event collateral.
Own day-to-day management of the company website and landing pages — updating content, monitoring performance, and coordinating changes with web/design resources.
Track campaign performance, maintain contact lists, and ensure data hygiene.
Support trade show and event logistics — coordinating registrations, booth materials, promotional assets, and follow-up communications.
Monitor and report on marketing KPIs including website traffic, lead generation, email performance, and social engagement; synthesize insights to improve campaign effectiveness.
Assist in the development and distribution of press releases, product announcements, and company news.
Coordinate with the India-based marketing support team to manage timelines and deliverables for content and creative assets.
Research industry trends, competitor activity, and target audience behavior to inform content and campaign planning.