Develop and implement strategic marketing campaigns to generate awareness and qualified leads for Impact360.
Own the messaging, positioning, and branding for the product in all channels.
Create marketing assets including brochures, landing pages, email campaigns, case studies, blog posts, social media content, and videos.
Lead demand generation efforts through SEO, SEM, email marketing, webinars, events, and trade shows.
Analyze campaign performance and marketing KPIs to continuously optimize engagement and ROI.
Collaborate with the India-based marketing support team and the US-based sales team to align marketing content with sales enablement and lead nurturing.
Manage marketing budget for the product line and allocate resources effectively.
Stay current with market trends, customer needs, and competitive offerings to guide strategic marketing decisions.
Interface with external agencies, freelancers, or partners as needed for creative execution or PR initiatives.